"Render wranglers know the tell-tale signs that in-house render farm capacity is nearly maxed out. The visual effects (VFX) artists spend more time waiting than creating while their workstations render creative iterations in the background."
Render wrangling was just one bit of media and entertainment industry lore I learned for this targeted piece about visual effects (VFX) rendering solutions. The keyword-packed article was aimed squarely at VFX studios that need to buy or rent more capacity during peak workloads.
Native MKTG helped VFXNow get the word out about its new Platform-as-a Service (PaaS), which provides rendering hardware, cloud services and tech support. To write an article that competitively positioned this service, I did a deep dive into VFX technology, rendering farms and cloud-based solutions. Native MKTG supplied a list of key words to incorporate, and VFXNow provided perspective on what drives demand in this specialized market.
Beyond Render Farm Rentals
VFXNow, June 2018