"The more words are used to express an idea, the less powerful they become."
— Hazrat Inayat Khan
The Sufi Message of Hazrat Inayat Kahn
A wise woman once told me that, when communicating with a man, it's best to express just one idea at a time. Any other points will be forgotten.
Memorable content is clear and concise.
As William Faulkner is famously misquoted, "In writing, you must kill all your darlings."
Cut the hype and hyperbole, and get to the point you want folks to remember.
There. I just said the same thing five ways, when one would have done it.