As part of an integrated content marketing program, in-house magazines serve the vital function of demonstrating expertise and providing thought leadership. I write in-depth feature stories that create a three-dimensional view of industry issues, solutions and successes.
These print and online publications fulfilled their purpose then retired or evolved into formats that are more responsive to the way content is consumed today:
Solutions Magazine, published quarterly for Black & Veatch clients, covered developments in energy, water and environment. Interviewing subject matter experts was essential for technical articles like "Clean Combustion Power," (page 12).
Designer showcases HNTB's infrastructure expertise in numbered editions that have moved from print to online to a custom app. I routinely interviewed company executives for articles like "Customer Satisfaction is Tops with Tolls" (page 16).
Be Current, a Bentley magazine for AEC and geospatial professionals, published a quarterly digital edition. Stories like "What the Smart Grid Means for Energy Savings" reported emerging trends and how Bentley software contributes to industry advances.
The Cerner Quarterly, Cerner's thought leadership magazine for healthcare executives, elevated the in-house publication standard to that of a peer-reviewed journal. Ghostwriting for a doctor and academic provided the grist for a good draft of "Patient-centered Chronic Disease Management."