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“I hired Cathy twice to work on very strategic marketing materials for my web services company. She did an absolutely phenomenal job, so good that I was asked to speak at industry conferences on the basis of the thought leadership she helped me demonstrate. I can't recommend her highly enough.”

— Chuck Taylor
CEO, Doostang.com


Winning the War for Talent

The new model for online recruitment sources qualified candidates more effectively by tapping exclusive online communities.

A White Paper by Affinity Circles

 

Talent is the secret weapon in a knowledge-based economy, where strategic success depends upon creativity and innovation. In today’s job market, traditional recruitment methods take too long, cost too much and produce too few qualified candidates.

To stay competitive, leading employers are investing in new sourcing techniques to recruit qualified professionals. A new recruitment model has emerged to connect employers with candidates through existing, members-only communities where participation is exclusive, privacy is protected and identities are authenticated.

The winners in the talent war will be those employers who look beyond job boards and open networks overrun by active applicants to find passive candidates willing to be engaged in the trusted environment sanctioned by credible organizations.

Recruitment advertising in these exclusive, sanctioned communities builds brand awareness among members who share an academic, professional or social affinity. By targeting verified members of these communities, employers can build their own talent pipeline of qualified interested candidates, shortening the recruiting cycle, reducing advertising costs, and increasing the quality of their hires.

The War for Talent is Raging
In today’s increasingly competitive global marketplace, recruiting and retaining top talent is a strategic imperative. Forty-three percent of global executives recently surveyed report that talent sourcing is a moderate to severe challenge, making it a top risk factor in achieving high performance for their organizations.1

Excerpt from "Winning the War for Talent," A White Paper by Affinity Circles. Copyright 2008 Affinity Circles, Mountain View, CA.

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© 2001-2011 Cathy Chatfield-Taylor, Freelance Writer/Editor, CC-T Unlimited, Palm City, Florida cathy@cc-tunlimited.com