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"Very tightly written and nicely chunked up. The sidebars are perfect. Short and sweet, and a nice variety of formats. Love it!"

— Danica Tormohlen
Editor in Chief
EXPO Magazine

A good lead grabs attention, arouses curiosity and alludes to the story that lies ahead. My portfolio presents a sampling of leads for trend stories, case studies, how-to articles, technology reviews, business profiles and white papers.

Click a headline to read the lead. For more, click the publication.

Trend Stories
The Demand for Water [NEW]
Investing in Intelligent Infrastructure
Patient-Centered Chronic Condition Management
What the Smart Grid Means for Energy Savings

 

Case Studies

Bentley's RAM Structural System V8i Speeds Design of Biotechnology Fill-Finish Facility

Better City Services, the Fiber-Optic Way
Fleet of the Future [NEW]
International: A Foot Hold
National Trade Productions increases net revenue by 10-15% integrating a2z & Salesforce.com
Urban Islands

WCCC Activates CruiserAlert Three Times in Two Days

Wellhead platform delivered to Caspian in 23 months

 
How-to Articles
Keeping Online Data Safe From Prying Eyes
Modeling Energy Performance to Reduce Carbon Footprints [NEW]
Online Analytics: From click-through to conversion
Protecting Your Data
 
Technology Reviews

Application Servers

BIM in a Cloud [NEW]
Clean Combustion Power
Making an Online Community Click
Native XML Databases Resolve XML Document Retrieval Issues
Personal Technology Brings Medical Information to Point of Care
The Wizardry of Web 2.0
 
Business Profiles
Inside Jupitermedia
Meet the Grower
Sustainable IT Services and Solutions for Strategic Business Growth [NEW]
Will BDMetrics’ personalization technology revolutionize the industry?
 
White Papers
Bank Security: Own the Night
Business Travelers Demand Fast, Secure Internet
Creating a Culture of Risk Management
Initiating Strategies, Actions and Measures for Optimal Results

IPD, BIM, and Supply Chain Optimization [NEW]

LMS 2.0: How to Select an Advanced Learning Management System

SOX-Compliant Data Security for Business Travelers

Winning the War for Talent

 

Application Servers
Choosing the platform vendor that’s right for your business
Selection of an application server for your next project should be based on which platform will maximize your return on investment as well as your return on objectives. Most businesses operate in a heterogeneous environment where legacy systems interface with new deployments on disparate platforms. If migration to a Web services framework is your ultimate goal, then choosing a server that supports Web services standards will maximize the interoperability between platforms.
InformationWeek Germany, April 2004

Bank Security: Own the Night
How financial institutions can apply the Broken Windows Theory of Policing to prevent criminal activity and stop losses due to fraud
Chief Security/Risk Officers (CSO/CRO) and those working in Fraud Mitigation, Loss Prevention and Operational Risk Management for financial institutions are dealing with a new era of cybercrime ushered in by the e-banking revolution. Often facilitated by insiders, cyber attacks use computer viruses and malicious code (malware) to siphon off millions of dollars every year in fraudulent wire transfers, Automated Clearinghouse (ACH) transactions and other unauthorized account activity.
A White Paper by Wolters Kluwer Financial Services, April 2010

Bentley’s RAM Structural System V8i Speeds Design of Biotechnology Fill-Finish Facility
Flad Architects Stays Ahead of Highly Aggressive 24-Month Design-Build Schedule Using 3D Models to Test Unconventional Solutions
Six weeks into the fast-track design of a $450 million, 300,000-square-foot manufacturing facility, the structural design team had to determine billet quantities for procurement. Bentley RAM Structural System V8i enabled the team to estimate tonnage and produce material takeoff lists for five separate buildings. With the steel fabricator, erector, and detailer already on board, placing the order early gave the mill enough lead time to produce the rolled steel required to start construction on schedule.
Bentley Case Study, August 2010

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Better City Services, the Fiber-Optic Way
Fiber-optic infrastructure accommodates phased construction and planned expansion

Port St. Lucie is known for its beautiful surroundings but often faces the brunt of nature. What was once a young fishing community in the 1950s, it has grown to a metropolitan area of more than 160,000 residents. With a six-month hurricane season, lightening strikes are a common feature that wreck havoc to the place and communications often get interrupted. As the place grew, with it grew problems of outages, knock out traffic signals, utilities and other services. For the municipal government, maintaining quality of service in a rapidly growing region has been the challenging task.
Geospatial Today, May 2011

BIM in a Cloud:
What structural engineers and architects need to know about cloud computing for business success

Cloud computing was once maligned as the most overhyped tech buzzword of the year in CIO magazine (McLaughlin, 2008). Yet the technology promises to be “no less influential than e-business,” according to Gartner Inc. (2008). Defined as a computing style that provides scalable IT services using Internet technology, the trend is revolutionizing the IT industry. The reason, according to Forrester Research, is the No. 1 business benefit: Pay-as-you-go cloud computing is a cash-flow-friendly alternative to on-premise installation (Schadler, 2008).
Structural Engineering & Design Professional Development Series, September 2010

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Business Travelers Demand Fast, Secure Internet
High-speed Internet access and security are important factors for discriminating business travelers

New broadband applications feed the need for speed among business travelers who work and
play online after hours. As more guests engage in high-bandwidth activities, the lodging industryis being pressured to deliver fast, reliable, secure broadband.
A White Paper by iBAHN, July 2006

Clean Combustion Power
Neural networks optimize boiler operation and reduce emissions
What if a power plant worked like the human brain, learning to adapt and change behavior based on inputs from throughout its system? That is precisely the goal of a neural network, a relatively new approach to boiler optimization that extracts real-time data from a Distributed Control System (DCS) to adjust plant performance. The result is more efficient operations and reduced emissions – once thought to be mutually exclusive objectives.
Solutions Magazine, Vol. 21, No. 3, 2001

Creating a Culture of Risk Management
Financial Service organizations must initiate a top-down transformation to spread risk management visibility and accountability throughout the enterprise
After the rash of corporate and accounting scandals leading up to the Sarbanes-Oxley Act in 2002, a “Culture of Compliance” emerged to foster ethical behavior and decision-making. The culture of compliance goes beyond having good policies and procedures, a dedicated compliance staff, sufficient compliance resources or electronic exception reports. It articulates a sense of responsibility for compliance at every level of the organization.
A Position Paper by Wolters Kluwer Financial Services, June 2010

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The Demand for Water
Faced with climate change and population growth, more cities work to ensure the well does not run dry
Water is essential for life, but most people take it for granted until there's not enough — or too much. When reservoirs evaporate and water is rationed, people tend to take notice. When storm waters overwhelm sewer systems and pollutants float to the surface, they become alarmed. How to manage water has become a pivotal challenge, not only in regions plagued by droughts and floods but also in metropolitan areas where once-abundant supplies are becoming scarce.
The Wall Street Journal Special Advertising Section, March 11, 2011

Fleet of the Future
Public transit goes clean and quiet with next-generation electric buses
Nearly 20 years ago, the City of Chattanooga, Tenn., transformed public transit with the introduction of a shuttle service using battery-powered buses. Today, close to one million passengers per year ride the downtown electric shuttle, which runs a 3.5-mile route continuously with zero tailpipe emissions. The bus fleet has prevented an estimated 65 tons of pollutants since 1992.
The Wall Street Journal Special Advertising Section, 2011

Initiating Strategies, Actions and Measures for Optimal Results
How do you develop a workable strategic plan for a utility when market conditions are unpredictable, environmental regulations are in flux, relationships with regulators are contentious and capital-spending priorities are unclear? We can do it by developing a process that utilities can use to maximize their value while fulfilling their obligations to stakeholders.
World Energy, Vol. 7 No. 2, 2004

Inside Jupitermedia
While Alan Meckler publicly rants about the future of technology trade shows, a "brain trust" of editors, analysts and IT professionals quietly builds an online media powerhouse.

If Alan Meckler's Web log produced a sound, it would very likely be that of his own horn blowing. But then, he's the first to admit, he likes to make noise.
EXPO, February 2004

International: A Foot Hold
Asia-Pacific projects reduce ecological footprint while improving highway infrastructure
Highway improvement programs on two continents often share one objective: to minimize their transportation systems’ ecological footprint by reducing carbon emissions, recycling materials, preserving forests and protecting communities.
Roads & Bridges September 2008 Volume: 46 Number: 9

Investing in Intelligent Infrastructure
Advanced sensing and computing technologies enable structures and systems to self-monitor, self-diagnose, and self-correct throughout their life cycle.
In a world where all infrastructure is intelligent, bridges signal for maintenance before unsafe conditions develop, rail networks predict equipment failures before trains are delayed, and levees alert authorities about flood risks before waters rise. Smart highways charge motorists a fee to avoid traffic congestion, and intelligent drinking-water distribution systems detect impurities and adjust dosing. Electricity grids monitor wind and solar power and automatically ramp up or reduce other power sources to compensate. By using advanced sensing and computing technologies to monitor conditions, diagnose problems, and correct operations—often without human intervention—intelligent infrastructure improves safety and performance.
CE News, June 2009

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IPD, BIM, and Supply Chain Optimization
Bottom-line benefits of 3D-enabled lean delivery for AEC projects

In traditional design-bid-build project delivery, workflows from preliminary design through construction closeout are linear. Paper-based documentation exchanges are sequential, and revisions cycle through the system until the design is acceptable — prior to fabrication and installation, though often after design documents are issued. Fast-track projects present a challenge to the linear flow and force specific tasks to proceed in parallel before their predecessors are completed, potentially causing rework. Under ideal conditions, design-bid-build can yield projects on time, within budget, and to the owner’s satisfaction. The reality is, AEC projects are often fraught with wasteful practices that cause delays, cost overruns, and quality concerns.
Structural Engineering & Design Professional Development Series, November 2010

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Keeping Online Data Safe From Prying Eyes
Would you hang the key to your home on the front door? Of course not! Now look around your office. Has anyone posted a username and password somewhere within view of their computer? Busted. The truth is, people are not as careful as they should be with the keys that give them access to information.
MeetingNews, Dec. 9, 2002

LMS 2.0: How to Select an Advanced Learning Management System
Web-based teaching tools promote communication and collaboration for enhanced e-learning
Institutes of higher education rely upon Learning Management Systems (LMSs) to support quality education delivery in face-to-face, online and hybrid classroom environments. The core components of this essential academic computing software enable faculty to design and manage course content, as well as assess and track student progress.
A White Paper by Timecruiser Computing Corporation, April 2008

Making an Online Community Click
Supernova conferees connect using the latest Web-based tools, extending an elite networking event into the blogosphere where virtually anyone can participate.
Supernova exploded onto the technology event scene in 2002 through the sheer force of one man’s personal network. Now in its fifth year, Supernova 2006, June 21–23 in San Francisco, is connecting thought leaders in emerging technologies from around the world — though not all in person.
EXPO, June 2006

Meet the Grower
Dr. Tucker Bierbaum's Vineyard Supplies Grapes to California Vintner

Tucked away in the cool-climate Russian River region, about an hour north of San Francisco, a 10-acre ranch with rolling hills, scrubby oaks and gravelly soils frames the prototypical wine country vista — rows of vertical trellises supporting lush grape vines. The vineyard is the avocation of Dr. Tucker Bierbaum, base station medical director for the Level II Trauma Center at Santa Rosa (Calif.) Memorial Hospital.
ACEP News, April 2007

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Modeling Energy Performance to Reduce Carbon Footprints
How companies can improve building system operations to conserve energy, save money, and promote environmental stewardship

A recent survey of corporate energy efficiency strategies conducted by the Pew Center on Global Climate Change found that companies are striving for energy savings of 20 percent within the next decade. Driven in part by rising energy prices, these initiatives will produce an average annualized savings of 2.2 percent. The energy savings will not only help to contain or cut costs, but also contribute to reducing the corporate carbon footprint.
Be Current, Vol. 7 No. 1, January 2010

National Trade Productions increases net revenue by 10-15% integrating a2z & Salesforce.com
“We are handling more volume with the same staff that we had before, and it is being done quicker and more accu­rately than before with reduced labor. Our cash flow has improved, our forecasting and tracking is better, and our exhibitors and clients are happier.”
— Karin Fendrich, Chief Operating Officer, National Trade Productions, Inc.

a2z Inc. Case Study of the Month, March 2011

Native XML Databases Resolve XML Document Retrieval Issues
There’s no debating the trend toward widespread adoption of XML in the development industry. However, the lack of industry standards for storing XML documents means near-zero interoperability between various vendor products. Further, storage and processing problems cause system performance issues or meaningless search results when conventional relational databases store large XML documents, and the prevalent strategies for overcoming these problems cause further complications.
TechRepublic's Builder.com, March 6, 2003

Online Analytics: From click-through to conversion
By evaluating the data from your show Web site and e-mail marketing campaigns, you can understand your customers’ online behavior, measure your return on investment, and increase registrations and revenues.
Be honest. After your last cheap-and-easy e-mail blast, did you check to see whether your message got through the spam filters? Do you know how many people opened your message, then clicked through to learn more? Have you tracked how many people started to fill out the online registration form, then stopped? 
EXPO, May 2007

Patient-Centered Chronic Condition Management
A technology-enabled medical home transforms the healthcare experience for both patients and physicians

The University of Missouri-Columbia School of Medicine is refocusing on chronic disease management to ensure successful medical practice.This paradigm shift from acute disease to chronic disease management is an enormous challenge for the healthcare system. However, the needed changes can be made because the necessary technology and expertise are available to transform the present system.
The Cerner Quarterly, Vol. 3 No. 3 2007

Personal Technology Brings Medical Information to Point of Care
The connected physician wears IT and carries IT
In the middle of the Iraqi desert, there are no medical references handy to consult when a soldier is down with pneumococcal pneumonia. But a U.S. Army doctor with a personal digital assistant (PDA) strapped to his belt can get instant access to information about recommended antibiotics, dosages and potential drug interactions.
ACEP Reference+Resource Guide, 2004

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Protecting Your Data
If confidential data resides on an on-site meeting network or in a registration database, it's the planner's responsibility to protect it. Here are security best practices from a technical perspective.
Rampant identity theft and credit card fraud have raised awareness that personal information must be protected. But as fast as changing technology provides new ways to share data — from secure wireless networks to voice-over-Internet cell phones — hackers devise new ways to gain unauthorized access. If you think these issues are a concern only for your IT department, think again.
Corporate Meetings & Incentives, July 1, 2006

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SOX-Compliant Data Security for Business Travelers:
Protect against data theft over the unsecured wired and wireless networks employees access on the road

C-level executives charged with managing risk understand that Sarbanes-Oxley (SOX) mandates control of corporate and financial data to safeguard assets and protect against abuse. That mandate extends beyond the secure firewalls protecting internal information systems to the data that travels on laptops and across public networks. At greatest risk are the files traveling employees carry with them on the road, where the use of unsecured wired and wireless networks can expose data to theft and abuse.
A White Paper by iBAHN, September 2006

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Sustainable IT Services and Solutions for Strategic Business Growth
Chenoa Information Services

Chenoa Information Services is a sustainable IT services and solutions company that delivers strategic software planning, design, integration and implementation for organizations worldwide. Since our founding in 1998, we have grown into a global network of talented business strategists and technology experts dedicated to achieving meaningful, measurable results. We partner with clients on mission-critical engagements to find pragmatic IT solutions for their most pressing business challenges. Working onsite or offshore, we customize our delivery methods to achieve outcomes that consistently exceed expectations.
Chenoa Corporate Brochure, June 2010

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Urban Islands
In the most densely populated area of the Netherlands, the city of Amsterdam undertook the monumental challenge of designing a community for 45,000 inhabitants on 495 hectares of nonexistent land. Creating a new landmass by reclaiming seven islands from dredged sand in IJmeer, a lake on Amsterdam’s east side, residents with a fondness for waterfront property will have their choice of custom homes or high-rise apartments.
V1 Magazine, September 2008

Wellhead platform delivered to Caspian in 23 months
International Offshore Report
The Caspian Sea is earth's largest inland waterbody, bordered by five nations with strategic interests in the basin's vast natural resources. Valued at more than $4 trillion, the 25 billion metric tons of projected oil reserves for Iran, Russia, Kazakhstan, Turkmenistan, and Azerbaijan comprise nearly 15% of the world's total oil reserves.
Pipeline & Gas Journal, April 1, 2010

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Westmoreland County Community College Activates CruiserAlert Three Times in Two Days
In an emergency, getting the word out on a commuter-college campus can be cumbersome at best. Failure to notify students, faculty and staff of class cancellations or campus closures can not only result in unnecessary travel and a costly waste of gasoline, but also jeopardize the safety of those who inadvertently end up in harm’s way. When the tragic shootings at Virginia Tech in April 2007 made student security a critical issue for colleges and universities nationwide, finding a fast and effective emergency alert system became an urgent priority for Westmoreland County Community College (WCCC).
Timecruiser Computing Corp., January 2008

What the Smart Grid Means for Energy Savings
Smart grids combine two-way communications with intelligent monitoring and control to reduce energy consumption
The grids that deliver electricity from power plants to consumers are geting smarter. And as the grids get smarter, they will monitor power quality in real time, distribute and rebalance loads, and detect and repair disturbances--all without human intervention.
Be Current, Vol. 7 No. 1, January 2010

Will BDMetrics’ personalization technology revolutionize the industry?
EXPO takes an inside look at the company and its plans to change the perceived value of trade shows
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For a company that once required a password to access its Web site — and still does no advertising — Baltimore-based BDMetrics (www.bdmetrics.com) has elicited a lot of talk. Even before the recent wave of press releases announcing new products and partners, event producers noted the growing popularity of BDMetrics’ You-Based personalization technology at their shows.
EXPO, February 2007

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Winning the War for Talent
The new model for online recruitment sources qualified candidates more effectively by tapping exclusive online communities.
Talent is the secret weapon in a knowledge-based economy, where strategic success depends upon creativity and innovation. In today’s job market, traditional recruitment methods take too long, cost too much and produce too few qualified candidates.
A White Paper by Affinity Circles, March 2008

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The Wizardry of Web 2.0
Social media mavens and mavericks create interactive and engaged communities that build customer relationships. You can too.

Face it. You could have the most loyal customers on the planet, but if you send too many marketing messages, they won’t get read. Inundated with e-mail and overloaded with information, people are surfing the channels that let them accomplish business goals quickly and efficiently. Your show won’t be on their radar if you don’t establish a year-round presence in their space. Event producers are using Web 2.0 tools to cut through the channel noise and engage people at a personal level, form real relationships and build branded communities that become a 24/7, 365 resource.
EXPO, October 2007

 

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© 2001-2011 Cathy Chatfield-Taylor, Freelance Writer/Editor, CC-T Unlimited, Palm City, Florida cathy@cc-tunlimited.com