Structural Engineering & Design, now part of Civil + Structural Engineer, provides news and information to the engineering industry. The Professional Development (PD) Series enabled readers to earn continuing education credit with specially focused, sponsored articles. I teamed with members of two technology-driven AEC firms to ghostwrite PD articles about cloud computing for building information modeling (BIM) and 3D-enabled lean project delivery.
BIM in a Cloud Professional Development Hours, Structural Engineering & Design, October 2010
As part of its Sustainable Cities series, WSJ. Custom Studios created a special advertising section to showcase the International Water Association's Cities of the Future program. I wrote an in-depth feature about water scarcity and demand management, which was published in a pullout section of the WSJ's print edition. The section introduced best practices in water management around the world.
In a later installment of the series, an online section explored the payoff for using clean technologies such as energy-saving construction materials and battery-powered buses. I wrote about how the City of Chattanooga, Tenn., transformed public transit.
Year in and year out, hundreds of Be Inspired Award nominees report time and cost savings in all phases of their global infrastructure projects. These results bolster Bentley software case studies across dozens of market sectors. Here are a few from 2017:
Wolters Kluwer Financial Services provides comprehensive compliance, risk management and audit solutions for the financial services industry. The marketing team asked me to help their subject matter expert explore the application of the Broken Windows Theory of Policing to bank security. We followed this successful project with a paper that positioned their experts as thought leaders in enterprise risk management.
As part of an integrated content marketing program, in-house magazines serve the vital function of demonstrating expertise and providing thought leadership. I write in-depth feature stories that create a three-dimensional view of industry issues, solutions and successes.
These print and online publications fulfilled their purpose then retired or evolved into formats that are more responsive to the way content is consumed today:
Solutions Magazine, published quarterly for Black & Veatch clients, covered developments in energy, water and environment. Interviewing subject matter experts was essential for technical articles like "Clean Combustion Power," (page 12).
Be Current, a Bentley magazine for AEC and geospatial professionals, published a quarterly digital edition. Stories like "What the Smart Grid Means for Energy Savings" reported emerging trends and how Bentley software contributes to industry advances.
The Cerner Quarterly, Cerner's thought leadership magazine for healthcare executives, elevated the in-house publication standard to that of a peer-reviewed journal. Ghostwriting for a doctor and academic provided the grist for a good draft of "Patient-centered Chronic Disease Management."
Affinity Circles began as a way for Stanford University students to stay in touch with friends and colleagues. This Silicon Valley startup leveraged alumni connections for job seekers. This paper looked at how employers could use social networking tools to compete in the labor market
“I hired Cathy twice to work on very strategic marketing materials for my web services company [Affinity Circles]. She did an absolutely phenomenal job, so good that I was asked to speak at industry conferences on the basis of the thought leadership she helped me demonstrate. I can't recommend her highly enough.”
— Chuck Taylor then VP, Marketing & Business Development Affinity Circles