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With more than 25 years of experience in marketing communication and magazine journalism, I bring a unique perspective to every assignment.
After earning a bachelor's in English and environmental science from Allegheny College and a master's in magazine journalism from Syracuse University, I gained early work experience as a technical writer and marketing copywriter for consulting engineers and software developers.
I became a freelance writer in 1989 to help professional service firms develop dynamic print materials. Over a six-year period, I wrote dozens of articles for trade and corporate magazines, helped launch five newsletters, and researched and wrote targeted marketing brochures.
In 1995, I joined EXPO magazine as editor-in-chief to report on the meeting and convention industry. I also wrote online content for the launch of EXPOweb, produced the magazine's first technology issue and developed a guide to industry Web sites as an advertising supplement.
Following my interest in the Web, I became a senior content developer for HNTB's Technology Group in 1997 to work on Web sites, interactive multimedia programs and digital video productions. I led development of two award-winning Web sites.
In February 1999, I relaunched my freelance business with an emphasis on writing for the Web. I now spend most of my time writing trend stories, case studies, how-to articles and technology reviews. When I’m not writing by-lined articles, I edit technical reports and ghostwrite white papers for technologists, engineers and architects to help articulate their thought leadership.
What I enjoy most is learning about Internet marketing trends and applying what I’ve learned on e-mail campaigns, e-newsletters, and Web site content development. Since 1999, I've completed more than 230 assignments for 90 individuals in 40 organizations.
I recently relocated from San Francisco's East Bay to the Palm City / Stuart / Port St. Lucie area on Florida's Treasure Coast, just 40 miles north of West Palm Beach. My clients are located from coast to coast.
As a member of IABC since 1999, I have served at the chapter level as communications director, public service committee chair and program director for independent communicators. I also volunteer as an information architect and copywriter for non-profit organizations.
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