As part of the IDG Contributor Network, CIO.com blogs present posts by IT leaders about their challenges, technologies and strategies. This content is folded into CIO.com's editorial mix by topic, so a contributor's post in the IT Strategy category appears with other IDG Contributor Network posts. sponsored content and features by CIO staff.
This visibility lends more credibility to contributed content than a standalone corporate blog. Posts have the tacit endorsement of the CIO.com brand. For contributors, it's a powerful hybrid of native and sponsored content that reaches readers on a gut level--speaking to their daily challenges and offering proven solutions. For the media outlet, contributor blogs provide curated content at a high volume and low cost, building a a hefty source of keyword-rich, traffic-building content.
Being a contributor takes commitment to developing timely topics, finding a strong voice and hitting those editorial deadlines. Planview, a leader in work and resource management, has achieved these goals with two CIO.com blogs:
Product Innovation & Technology Strategy
by Patrick Tickle, Chief Product Officer at Planview
Doing it digitally
July 4, 2018
Work & Resource Management
by Greg Gilmore, CEO at Planview
Strategic planning gets real
August 6, 2018