Back in college, when I designed a double major in both English and environmental science, my goal was to make a career of writing about the issues raised by the environmental movement.
Engineers and scientists clearly had a role to play in the sustainability and stewardship of our natural and built environments. I wanted to tell the story of their work.
After earning a masters in magazine journalism, my first job was clerking at a nuclear power plant construction site, where I saw fast-track project delivery in action (and other things best saved for another time). My next job was technical writing for consulting engineers. In a row of cubicles that looked suspiciously like a secretarial pool, I learned the basics of marketing, communication and deadlines.
Later, at an '80s-era IT company, our marketing team pitched "people, tools and technology" as essential to innovation. That sticks with me to this day.
I went rogue in 1989, freelancing for accountants, attorneys and worse, then returned to gainful employment, most notably with HNTB. After developing content for the company's project and client websites, I picked up the CC-T Unlimited banner again in 1999 and have flown it ever since.
Many marketing communication trends have come and gone since I got started. Some are regrettable — content curation comes to mind — while others have staying power because they get results. I think content marketing delivers when it's founded on expert storytelling.
That's what I offer you. I will listen and learn, then tell the compelling tales you want to share.
772.600.7570 or email me
On a more personal note, I live 25 minutes from the beach, near the south fork of the St. Lucie River in South Florida. I share an office with my two fat Labs, N. Tonks and Clarabell, who sometimes participate in conference calls.