As part of an integrated content marketing program, in-house magazines serve the vital function of demonstrating expertise and providing thought leadership. I write in-depth feature stories that create a three-dimensional view of the industry, issues, solutions and successes.
These print and online publications fulfilled their purpose then retired or evolved into formats that are more responsive to the way content is consumed today.
Solutions Magazine, published quarterly for Black & Veatch clients, covered developments in energy, water and environment. Interviewing subject matter experts was essential for technical articles like "Clean Combustion Power," (page 12).
The Cerner Quarterly, Cerner's thought leadership magazine for healthcare executives, elevated the in-house publication standard to that of a peer-reviewed journal. Ghostwriting for a doctor and academic provided the grist for a good draft of "Patient-centered Chronic Disease Management."
Affinity Circles began as a way for Stanford University students to stay in touch with friends and colleagues. This Silicon Valley startup leveraged alumni connections for job seekers. In Winning the War for Talent, we looked at how employers could use social networking tools to compete in the labor market.
Parkhill, Smith & Cooper (PSC) retained Hinge for a research-based branding and marketing program that included website redesign. As a contract copywriter, I researched the differentiators that set PSC apart from other architectural and engineering design firms, then wrote copy for the home page and select landing pages that optimized keywords:
Bentley's Be Inspired Awards program recognizes some of the most outstanding infrastructure projects in the world. Projects submitted by Bentley software users exemplify innovation and commitment to the owners' vision. I have written hundreds of project profiles for the Year in Infrastructure (YII) series of publications showcasing their achievements.
The Cerner Quarterly was a thought-leadership magazine for healthcare executives published by Kansas City, MO-based Cerner Corporation, the leading supplier of healthcare information technology. The editors hired me to ghostwrite the article, "Patient-centered Chronic Disease Management," for the dean of the University of Missouri-Columbia School of Medicine.
“I hired Cathy twice to work on very strategic marketing materials for my web services company [Affinity Circles]. She did an absolutely phenomenal job, so good that I was asked to speak at industry conferences on the basis of the thought leadership she helped me demonstrate. I can't recommend her highly enough.”
A solid case study pitched to the right publication gains industry visibility for the project team and the technology that contributed to their success. Bentley is a frequent contributor to several AEC industry magazines. Here are a few that have published our case studies: